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Unfit to be TIDE: Discarded Ad Campaign Slogans by jason betrue, jamie flam, and chris weisbart  If you have never gone to a supermarket, washed clothing, flipped through a PETA magazine, or watched Television, there is a small chance that you have not heard of Tide detergent. Just in case you haven't, let's just say that Tide is a special type of soap that you put in a washing machine to help make your clothes clean. If you are familiar with the brand, you may also be familiar with their new ad campaign in which they explain a multitude of reasons why Tide is a great product that might come in handy for you. Cherry Pie a la Shirt is one example. In our neverending quest to keep our finger on the pulse of the laundry detergent marketing industry, we at Lunchboxing.com decided to do a little investigative digging into what makes a brilliant campaign, such as this, come to life. What we discovered may shock you. Things at Tide HQ weren't pretty. Hundreds of recent grads working as many as 8 hours a day - sometimes with only a forty-five minute lunch break, and being paid only tens of dollars per hour to produce slogans for the new Tide campaign. Needless to say, some of the "Marketing Assistants" cracked under the pressure. In the following pages you will find examples of the slogans created by these underprivileged workers under such strenuous conditions. Again, the following jettisoned advertising materials may be disturbing to some readers. Proceed With Care |
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